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Investors want to know the size of the market you are addressing. Usually the larger the market size the more likely an investor is to invest in your company. The TAM/SAM/SOM approach will help you break down your Total Addressable Market (TAM) into the Serviceable Available Market (SAM) and the Serviceable Obtainable Market (SOM).
TAM shows the full potential scale of the market you are addressing.
SAM shows the part of TAM that your company can serve with its products/services.
SOM shows the part of SAM that your company can actually reach (think of it as your sales target).
Example: Say you have a smart packaging solution company and you are addressing the food & beverage sector. Then you could segment the three markets as follows:
TAM: Smart Packaging Technology solutions like active packaging and intelligent packaging. Estimated at: $21.41 billion by 2019.
SAM: Intelligent Packaging is the serviceable market since your company offers colour indicating packaging. Estimated at: $5.3 billion.
SOM: Target market is $107 million. This is the market we expect to capture with our solution.
Once your current access plan is expired, you will automatically be redirected to the payment page where you can select the access period you prefer! Your financial forecast data will remain intact!
With our current version you will have one account per email. So multiple users to the same account are at the moment not supported.
From the moment your access to the Finance Navigator tool expires, your data will remain in our systems for a period of 12 months. If you choose to renew your access within those 12 months you can retrieve that data, otherwise after the 12 month period your data will not be retrievable any longer.
The cost of employee benefits % can only be adjusted when you are first filling out the high level information in the “yellow area”. The % you input there will be used for all 5 years in your financial forecast. In our next release you will be able to adjust this also per year!
As you fill in data, you will unlock more widgets of your dashboard! If you are stuck, check to see if you have filled out the following:
–Gross Margin: Fill out at least one Revenue stream and one Cost of Goods Sold item.
–OPEX: Fill out at least one type of Operating Expenses.
–Personnel: Fill out at least one personnel.
Unlock all widgets that are ready to be unlocked in the dashboard screen. If you follow these steps you should have a fully unlocked and visible dashboard!
To get to 100% completeness you will need to unlock all widgets in your dashboard, complete your company profile and read all Online CFO messages triggered!
The Online CFO checks your data every time a change is made and provides you with remarks (the messages with a ! in red colour). If you change a specific input field a number of times you will see that the Online CFO will generate several messages regarding the same input field and all of them will be resolved (green tick mark) except for the Online CFO message linked to your latest change (if still applicable).
The Online CFO messages that can be triggered are:
Info Messages: The ones with a blue star icon. They provide you with information on how to fill out your financial forecast.
Remark Messages: The ones with a red exclamation icon. They are triggered only after you have filled out data. The Online CFO will inform you on what has triggered the message and will provide you with information on what action to take.
The timestamp above the title of the Online CFO message is linked to the date/time that the message was triggered. The date/time is based on the time zone of the Microsoft Azure hosting server in Amsterdam, where Finance Navigator is hosted.
You can do that manually just like you would fill out your financial forecast. In the company profile you can select in the drop-down “Projection start year” the year of your first actual. This will mean that instead of a 5 year financial forecast you will have 5 years less the actual years. In a future release you will be able to compare actuals to forecasts.
No. This version only supports a yearly overview. With our next release we will include a monthly/quarterly overview. Bear with us in the meantime!
At the moment I am afraid you can’t export your data. However, you can copy/paste the Financial Statements and the format will also stay! For the dashboard you can use screenshots for now. Your responses to the Online CFO remarks cannot be exported. They are meant to help you remember and record the assumption of your financial plan. Export function will be part of our next release!
With the current version of Finance Navigator you are not able to include funding, whether that is loan, subsidy or equity funding. The Finance Navigator will calculate your funding needs without these.
You can delete your personnel only from the personnel input page. You can navigate to that from the “Personnel widget” on the dashboard or by using the “Data Input” drop down list. When you delete personnel (by pressing the x button) in one year the change will also be reflected in OPEX or/and COGS.
No, you will need to delete an input field (revenue, cogs, opex, capex, personnel) from every year. If you only remove it in one year the rest of the years will remain.
Your data is automatically saved. Once your change is stored you will see a green tickmark and an “Updated” sign on the top of your screen.
The total funding need for the 5 year period is shown on your dashboard. In the “Financial Statements” section, in the Balance sheet the total funding need per year is shown. The funding is cumulative, so the total investment need for you will be in the year where there is a peak in the funding need, before the amount starts decreasing again. That is your actual investment need over the 5 year period, and that is the amount you see on the dashboard.
When you insert the number of clients in year 1, the tool will assume that over the one year period new contracts and churned clients will appear evenly spread out over the year. So the impact for your business plan is that all new and churned clients together in a year deliver 50% of their annual subscription fees (and full for the years thereafter).
To add COGS that are not linked to a specific revenue stream you would need to do the following:
Step 1: In the Revenue section add a “Manual” revenue category with revenue at start year = 0.
Step 2: In the COGS section link COGS to the Manual revenue you just created and, you can now fill out the “Total Yearly Cost” for that COGS you are inputting.
In this way, your Revenue is not affected as the item you added has a value of 0. With our next release this will be easier to do!
COGS are costs that are directly allocatable to the production of goods sold (or services performed) by a company. For SaaS companies COGS are different compared to ‘normal’ businesses as there is no regular production or service delivery process involved. However, also SaaS companies definitely incur Costs of Goods Sold!
A well performing SaaS company typically has a Gross Margin of 80-90% or even higher, meaning that on average about 10-20% of revenues are spent on COGS. Several examples of COGS for SaaS business models can be found below.
-Customer support costs
-Customer onboarding costs
-Fees of third-party software of integrations
If you are trying to login and you are redirected to select an access plan, that means that your former access period has expired and you now need to buy a new one. Once you complete the payment you will have access to your data and can continue working from where you left off.